Web Builder Tutorials

Using keywords in website builders- An important tool in a websites are using the proper keywords. Using keywords in websites will generate traffic to your website. Website Builder Software wrote this tutorial on using keywords in websites to help you.

There are lots of theories out there about search engine optimization and lots of companies that charge big bucks to do search engine optimization. The goal of this tutorial by Website Builder Software is to teach you that by using keywords in website builders you don’t need to waste your money on search engine optimization. We are going to show you how important keywords in websites are. Additionally we are going to explain to you how to calculate keyword density.

Keywords are specific words that you have chosen to go after in search engines. They are words that you want your website to show up for during searches. For example our friend has a site called Best Police Guns. He has chosen to use keywords such as Glock, Glock reviews, Sig Sauer, police gun reviews, and best police guns. While there may be many more words related to police guns, he has chosen to concentrate on those. You don’t want to pick a lot of keywords and spread them all then.

We are going to stick with our friend’s site as example when it comes to keywords in websites because it is a good example. As you can see he has chosen one of his keywords, best police guns, to be his domain name. That is really good if you can do it. If you can keep your domain short, 15 characters or so, and have some valuable keywords in it you are a step ahead of your competitor. Search engines love keywords that are in the domain. Looking at the list of keywords that he has chosen to target you can see that they are pretty specific. Sure they might not get as much traffic as major keywords such as police, guns, or pistols, but you can be more successful faster in less popular keywords.

Knowing the basic ideas of keywords Website Builder Software will explain to you how to implement these into your website builder software. The first way that you are going to use your keywords is to list them as your meta tags in the back end area of your website. Make sure that you don’t list more than 8 meta tags because if you do they tend to lose value. The second and more commonly way to use keywords in websites is in the content. When you are writing your content you want to make sure that you include your relevant keywords. For example in our friend’s situation if he is doing a review on a Glock gun, he will use variations of Glock; Glock pistols, Glock, Glock handgun… While he may have chosen to use keywords on website such as Sig Sauer, it really has nothing to do with the Glock article unless he is comparing Glock to Sig Sauer. Save the non relevant keywords for other articles when they are relevant. The most important thing to remember when using keywords in website content is that you don’t over use your keyword. Website Builder Software will say it again; don’t over use your keywords. This can look like spam to search engines and will hurt you. Also, your visitors will easily be able to see this and not want to continue reading.

A great way to track your keywords is to use keyword density tools. While this can sound confusing it is pretty easy. Keyword density is determined by taking the number of times you use your keyword(s) and dividing it by the total number of words in the article. You typically want to stay between 4-7% keyword density. Sure you can do this manually but there are some programs out that you can subscribe to that will calculate your keyword density. If you are going to be doing a lot of website articles, that is a small cost that is well worth it.

These companies that claim to do search engine optimization won’t do anything for you that you can do. Stick to our tips when it comes to using keywords in websites and you will be fine!

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